Privacy Policy

The Algo Institute ("we," "us," or "our") operates the website at thealgoinstitute.com and all associated subdomains (collectively, the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site, create an account, or use our services.

By accessing or using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.

Information You Provide

• Name and email address (when you create an account or opt in)
• Any information you submit through forms or support requests

Information Collected Automatically

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, and navigation paths
• Referring URLs and exit pages
• Cookies and similar tracking technologies (see Section 5)

Information from Third Parties

• Advertising platforms (e.g., Meta/Facebook) may provide click identifiers and campaign data

We use the information we collect to:

• Create and manage your account
• Provide access to ratings, research, and site features
• Send transactional emails (account confirmations, updates)
• Send marketing communications (you may opt out at any time)
• Improve our Site, research, and services
• Analyze usage patterns and optimize advertising campaigns
• Prevent fraud and ensure the security of our Site
• Comply with legal obligations

We do not sell your personal information. We may share your information with the following categories of third parties:

• Email & CRM Services: We use GoHighLevel to manage customer communications and deliver marketing emails.
• Analytics & Advertising: We use PostHog for product analytics and Meta (Facebook) Pixel and Meta Conversions API for advertising measurement and optimization. These services may receive hashed identifiers for ad attribution.
• Cloud Infrastructure: We use Amazon Web Services (AWS) for hosting and data storage.
• Legal Requirements: We may disclose information if required by law, regulation, or legal process.

We use cookies and similar technologies to:

• Maintain your session state
• Remember your preferences
• Measure advertising effectiveness and attribute conversions
• Analyze site usage and performance

Specific Technologies

• Meta Pixel: Tracks page views and conversion events for Facebook/Instagram advertising optimization
• Meta Conversions API: Server-side event tracking for improved ad measurement accuracy
• PostHog: Product analytics for understanding how visitors interact with the site
• Session Storage: Temporarily stores UTM parameters and click identifiers during your visit

Most web browsers allow you to control cookies through their settings. Disabling cookies may affect your ability to use certain features of the Site.

We retain your personal information for as long as your account is active or as needed to provide you with our services. We also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for all data in transit
• Access controls and least-privilege principles for internal systems
• Secure cloud hosting via AWS with encryption at rest

No method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Opt out of the sale of personal information (we do not sell personal information)
• Request a copy of your data in a portable format

To exercise any of these rights, please use our contact form.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information as defined by the CCPA.

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or our data practices, please reach out via our contact form.